#how to rank higher in Google search

[officialmahmoudsaad]

Soar Higher in Google Search: SEO Tips and 2024 Trends

Soar Higher in Google Search: SEO Tips and 2024 Trends Keywords: SEO, Google ranking, search engine optimization, 2024 SEO trends, keyword optimization, content marketing, technical SEO, user experience, AI in SEO, local SEO In today’s digital landscape, ranking higher in Google search results is paramount for businesses of all sizes. With billions of searches performed daily, optimizing your…

[bkthemes]

What Is Cloud Stacking SEO? The Strategy Behind Safer Backlink Power

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]If you’re in the SEO…

[rightnewshindi]

वेबसाइट को गूगल में कैसे रैंक करवाएं: एक व्यावहारिक गाइड

How to Rank Website in Google: आज के डिजिटल युग में अपनी वेबसाइट को गूगल के सर्च रिजल्ट्स में ऊपर लाना हर वेबसाइट मालिक का सपना होता है। गूगल पर अच्छी रैंकिंग न सिर्फ आपके ट्रैफिक को बढ़ाती है, बल्कि आपके बिजनेस या ब्लॉग की विश्वसनीयता भी स्थापित करती है। लेकिन यह कोई जादू नहीं है – इसके लिए सही रणनीति और मेहनत की जरूरत होती है। इस लेख में हम आपको बताएंगे कि अपनी वेबसाइट को गूगल में कैसे रैंक…

[digitalpreeyam]

User Intent Optimization is the process of aligning your content with the specific needs and expectations of users. Search engines like Google prioritize delivering results that match user intent, making it essential for businesses to focus on intent-driven SEO.

[superavenueunknown]

Why Your Business Needs Local SEO: A Step-by-Step Guide

Boost your business visibility with a strong Local SEO strategy. Learn how to do local SEO and optimize Google My Business to rank higher on Google Maps. Follow this Local business SEO checklist to dominate local search results with Magixbowl.

Introduction

In today's digital world, businesses must establish a strong online presence to attract local customers. Whether you run a restaurant, a retail store, or a service-based business, Local SEO services help your business appear at the top of local searches. If you're wondering, "How to do local SEO?", this guide will walk you through a step-by-step Local SEO strategy to help your business rank higher on Google Maps and dominate local search results.

Why Local SEO is Important for Businesses in Bangalore, Chandra Layout

If you're a business in Bangalore, Chandra Layout appearing in local searches can significantly increase foot traffic and customer inquiries. Here's why Local SEO for small businesses is essential:

Increases local visibility – People searching for services nearby are more likely to find your business.

Higher conversion rates – Local searches often lead to direct purchases or visits.

Better Google Maps ranking – Optimizing your profile ensures your business is visible on Google Maps.

Competitive advantage – If your competitors use Google My Business optimization, you need to do it too!

Let's explore the best local SEO strategies for small businesses to improve their search rankings.

Step-by-Step Guide to Local SEO

Step 1: Optimize Your Google My Business (GMB) Profile

The first and most crucial step is Google My Business optimization. A well-optimized GMB profile helps you appear in local search results and rank higher on Google Maps.

Google My Business Ranking Tips:

Ensure your business name, address, and phone number (NAP) are accurate.

Choose the right business category.

Add high-quality images of your business, products, and services.

Write a detailed business description using relevant keywords like Local SEO strategy and Local search ranking factors.

Encourage customers to leave positive reviews.

Step 2: Optimize Your Website for Local SEO

On-Page SEO for Local Businesses:

Include your business location in title tags, meta descriptions, and headers.

Use structured data markup to help search engines understand your business details.

Create location-based landing pages targeting Bangalore, Chandra Layout.

Ensure mobile-friendliness, as most local searches are done on smartphones.

Step 3: Build Local Citations and Backlinks

Local citations (mentions of your business on directories and websites) help improve your Local search ranking factors.

Local Business SEO Checklist for Citations:

List your business on platforms like Google My Business, Yelp, Justdial, and Sulekha.

Maintain consistent NAP (Name, Address, Phone Number) across all directories.

Get backlinks from local blogs, newspapers, and business websites.

Step 4: Encourage Customer Reviews

Positive reviews help businesses build credibility and influence Google's ranking algorithm.

How to Get More Reviews?

Ask satisfied customers to leave reviews on Google.

Respond to all reviews professionally.

Offer excellent service to encourage organic reviews.

Step 5: Use Social Media for Local SEO

Social signals indirectly impact local SEO services. Regularly posting on Facebook, Instagram, and LinkedIn can boost engagement and direct traffic to your website.

Social Media Local SEO Tips for Better Online Visibility:

Use location-based hashtags (#Bangalore #ChandraLayoutBusiness).

Engage with the local community.

Share Google My Business posts and updates.

Best Local SEO Strategies for Small Businesses

Create localized content: Blog about events, news, or topics related to your area.

Optimize for voice search: Many people search using voice assistants like Siri and Google Assistant.

Leverage Google Ads: Target location-based keywords to appear in paid search results.

Improve website speed: Faster websites rank better and provide a better user experience.

Monitor Local SEO performance: Use tools like Google Analytics, Google Search Console, and Moz Local to track progress.

Conclusion

Implementing a strong Local SEO strategy is crucial for businesses looking to increase visibility and attract more customers. By optimizing Google My Business, improving on-page SEO for local businesses, and building local citations, you can rank higher on Google Maps and dominate local search results.

Need expert help with your Local SEO services? Magixbowl specializes in optimizing businesses for local searches, ensuring your brand stands out in Bangalore, Chandra Layout.

Contact us today, and let's grow your local presence together!

CONTACT US : +91 7996316333

VISIT US : https://magixbowl.com/

#Local SEO strategy

 #Local SEO services

 #Google My Business optimization

 #Local SEO for small businesses

 #Rank higher on Google Maps

 #How to do local SEO

 #Local search ranking factors

 #Local business SEO checklist

 #On-page SEO for local businesses

 #Google My Business ranking tips

#Best local SEO strategies for small businesses

 #How to optimize Google My Business for better ranking

 #Why local SEO is important for businesses in Bangalore, candralayout 

 #Local SEO tips for better online visibility

[iratraining07]

How Does SEO Work Step by Step? A Complete Guide to Search Engine Optimization

Search Engine Optimization (SEO) is a crucial digital marketing strategy that helps websites gain visibility and rank higher in search results. If you're wondering how does SEO work step by step, this guide will break down the search engine optimization process in detail. Whether you're new to SEO or looking to refine your strategy, understanding the SEO techniques for beginners will help you achieve better results and rank higher on Google.

[sparkinlist-official]

Google’s Search Algorithm: How to Rank Higher On Google In 2023

In the ever-evolving landscape of digital marketing, staying on top of Google’s search algorithm updates is crucial for businesses aiming to secure higher rankings and increase their online visibility. Google's algorithm is designed to provide users with the most relevant and valuable search results based on various factors. As we venture into 2023, understanding the key strategies to rank higher on Google has become more important than ever.

Read more: Google’s Search Algorithm

[probablyasocialecologist]

This week, a 2,500-page leak, first reported by Search Engine Optimization (SEO) veteran Rand Fishkin, gave the world an insight into the 26-year-old mystery of Google Search. “I think the biggest takeaway is that what Google’s public representatives say and what Google search engine does are two different things,” Fishkin said in an emailed statement to Gizmodo.

[...]

King notes that one ranking feature “homepagePagerankNs” suggests the notoriety of a website’s homepage could prop up everything it publishes. Fishkin writes the leak references a system called NavBoost—first referenced by Google’s VP of Search, Pandu Nayak, in his Department of Justice testimony—which purportedly measures clicks to boost rankings on Google Search. Many in the SEO industry are taking these documents as confirmation of what the industry has long suspected: A website deemed popular by Google may receive a higher Search ranking for a query even though a lesser-known site may have better information.

[...]

In a video from 2016, a Google Search representative declared, “We don’t have a website authority score.” In an interview from 2015, another Googler said, “Using clicks directly in ranking would be a mistake.” It’s hard to make sense of these comments now in light of the leaked documents and Google’s response. “This response is a perfect example of why people don’t like or trust Google,” Fishkin said. “It’s a non-statement that doesn’t address the leak, provides no value, and might well have been written by an AI trained on the past decade’s most soulless corporate messaging.” In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. Instead of a series of links to various perspectives, you might just get one straight answer thanks to Google’s new AI Overviews. However, we’ve seen 10-year-old Reddit posts get strange amounts of authority, telling some users to put glue in their pizza. How Google chooses authority is increasingly important, since the top result may be the only one with a voice now.

30 May 2024

[olinblogin]

Someone requested this but I lost the request so I hope they see this TAT

I also added Mihawk speaking Spanish in this- I’m using google translate so please correct me if I said anything wrong :3

CROCODILE X GN!TIMID/SHY!READER X MIHAWK

Shuffling through your papers, your hands shook and nearly made you drop all of them. It was the first time you’d ever been complicit in a Warlord meeting.

They usually didn’t let you into these kinds of meetings since you were just a lower rank, but still a bit higher than cadets. Only reason you were here is because Sengoku got sick with something and Garp is too busy trying not to choke on rice crackers to deliver this speech.

Sighing, you mumbled words of assurance tk yourself, “it’s fine, I got this. I got this.” you tried and tried, but it only seemed to make you more afraid and aware of you soon being in the presence of the seven deadliest pirates of the sea… well… apart from the four Yonkou’s, that is.

Twisting the knob to the room where they usually held these kinds of things. All seven warlords were sat around a table, some chattering about, some paying zero mind. The babbling consisted of Gecko Moria trying to threaten Bartholomew Kuma… and he wasn’t reacting, only sitting through his Bible he carried at all times.

Thankfully they didn’t seem to pay mind to you… besides two of them. By far some of the most intimidating of the two, Dracule Mihawk, and Crocodile.

Mihawk’s eyes bore into you as you walk past, golden eyes piercing into the back of your head as if he was skimming you with them. Choking back a shudder, you sped-walk towards Garp, who was, of course, eating rice crackers. You two whispered among each other; and thankfully, he had that relationship with you that calmed your severe anxiety. You saw him as a grandfather in a way… even if not blood related..

Letting out a little sigh, you positioned yourself in front of the table, clearing your throat and catching the attention of all seven of the pirates.

“I.. uhm-.. as you all likely know, there’s been a spike in pirate attacks and raiding in the east blue… we’ve tried stationing marine galleons in those areas but there seems to be some that are infiltrated and firing at marine ships that come in. As much as we’d like to limit violence as much as we possibly can and put an end to those pirates reins; we do need your help. We ask you to please, if possible, go into the East blue and search for their marine galleons that have been hijacked. We understand this is likely frustrating we’ve had to call on all of you do many times..-“

Your speech was cut off by Doflamingo, to which you fought back a sneer at his audacity.

“So you want us to go beat around some low-lives, that’s it? Fufufu… and might I ask what you of all people are delivering this speech for. I thought it was supposed to be Sengoku blabbering on. Not a pretty thing such as yourself… such a shame you ended up in the marines, though.” He scoffed. You couldn’t help but recognized the not-so-discreet glares from Mihawk and Crocodile sent his way… they were just oozing with Conquerer’s Haki.

“Please allow me to finish my speech, then we can talk afterwards…” you say meekly.

“But why? I’m just stating how it’s a waste of such a beauty as yourself getting pushed into the Marines like this. Why don’t you come back to my kingdom with me, I promise I’ll treat you right and make you feel bliss you’ve never f—“ with that, Garp had cut him off, “I’d like to ask you to please be quiet as Y/N said; save any questions for after they are done giving their speech.”

You gave a quiet ‘thanks’ to Garp, resuming your speech.

The meeting flew by faster than you thought… and you were thankful for that.

You skittered out of the room… after you have the speech Garp had promised to let you go around town for a bit… you slipped off your uniform and slid yourself into a black tank top and some cargo shorts.

Shuffling out of your room and out of the marine base, you wandered aimlessly around town; not having any goal in mind besides just looking around.

“Hello.”

You nearly jumped out of your skin when you heard a voice behind you.

A smooth, soft voice may you add.

Spinning around you nearly stumbled and fell, catching yourself clumsily.

“My apologies for startling you, cosa bonita.” You recognized the man as Dracule Mihawk. His cold, golden eyes were unblinking, staring into your very soul… it was no wonder he was called ‘Hawk-Eye Mihawk’.

“Oh.. uhm. That’s fine.” You’d mutter.

There was an awkward silence.

“Well, uhm… it was nice talking to you..” you turned to leave, shuddering when you felt his cold, calloused hand grab your wrist. “Wait, cariño, por favor. I have a proposition… one I believe you might be interested in.” His words lingered in your mind.

A deal? What was he about to say…

“Don’t scare the poor thing. They’d be better off with me anyhow, considering how freaky your place is.”

This time, a rougher voice. In a gust of sand whirling around, you covered your eyes with your arm, shielding then from the whipping sand until it formed a person, Crocodile. You could see the curl of Mihawk’s nose; offended by Crocodile’s backhanded insult… you felt meek. You were practically sandwiched between these two warlords.

“I’ll have you know.. the gothic architecture of my home is authentic.” You could hear the sass in Mihawk’s voice…

“Wait..- Wait, What Are you two talking about..? Does this have to do with Mihawk’s.. uh.. proposition?”

“The proposition. Right. How forgetful of me, mi amado.” Mihawk said thoughtfully. “I would like you to come back with me.” Your eyes must’ve been wide as saucers… because Crocodile smirked, flicking ash from his cigar. “Seems there’s a bit of a competition. I was going to ask the same thing. You should come with me; I’d shower you with gifts of gold. You’d be the ruler alongside me.” Crocodile spoke sweetly, soothing and convincing, his hand slithering up your arm until he rested a hand on your hot cheeks.

“I don’t believe they would enjoy waking to the hot desert every day. Besides, that would be quite agitating, the sand in your eyes, si, Mi amada?” Mihawk spoke just as smoothly. “I would cook meals for you every night. We could unwind in my study and drink wine… I have the finest server to you.”

“Tch. That’s nothing.” Crocodile mused.

“That does sound lovely, really but..” you cleared your throat and stepped back. “but I’d prefer to stay here, I think. I don’t really want to leave here because I don’t really want to leave Garp behind-“

“That slag will be fine on his own.” Crocodile interrupts, biting down on the cigar in his mouth.

“I know he’ll be fine.. I mean- yeah, he’s more than capable of taking care of himself. It’s more of an emotional attachment than anything.” The two let out a quiet ‘ah’ as they listened intently, softening their posture when you’d back away. After a moment of awkward silence you scooter away, “it was a pleasure meeting you, goodbye.” Before you scurry along the streets, getting lost in the crowd of people who battered the merchant stalls and haggled.

The stress collapsed when you could smell the familiar scent of spices. Even if the streets were as crowded as they were, you still felt a sense of comfort knowing there were people around.

A horrible fear of being alone, you had.

Through the winding crowd you finally made it to your safe space among the cliff side overlooking the vast ocean, a particularly beautiful glint among the oceans currents that the sun beamed down on.

Taking out your rice cakes you packed for your lunch-break you chowed down like a starving dog.

“It seems they don’t give you proper portions of food in the marines,” you nearly squealed out of fear and choked on your rice cake, whipping around to see Mihawk looming over you.

“N-no.. they feed us proper portions—.. ᴵ ᵗʰᶦⁿᵏ..” you spoke after swallowing a large portion of the rice cake that went down quite painfully.

“Is that so. Hm. If that were the case would you not be in the mess hall, and eating the food they provide, cariño?” He questioned smoothly, standing by you, keeping eye contact with you.

It made a flush creep up your neck.

“I get really anxious when being around people—“

“But you seemed to feel quite comfortable in that crowd not much earlier,”

You pursed your lips shut, unsure what to say. When the words finally came to you, they came out much meeker than you’d wished; “I guess I’m just really anxious at work..?”

Mihawk’s eyes narrowed, royal golden eyes pierced yours. “I see.” He said simply.

You both say in a somewhat comfortable silence as you—as quietly as you could—finished your lunch. “Where’s uhm..- Crocodile?” You asked, cleaning up your area a bit. “I’m not sure where that oaf has gone. There’s no need to worry for someone as he is, Querida.” Mihawk would hum quietly.

Just as if on cue, it was like Crocodile materialized behind you two. “Don’t taint the dear’s mind, you enigmatic man. We both know they need someone with real emotion.” You had no clue what to say after it clicked in your head.

Were they truly fighting for your affection?

A few comments—mainly from Crocodile—were passed, until both turned to you.

“Well, who will you choose?”

[bkthemes]

Can Trackbacks Help or Destroy SEO?

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Trackbacks have long…

[tom781]

SEO for YouTube: How to Optimize Your Videos for Search

Meet Paul. Paul is a budding YouTuber with a passion for tech reviews and tutorials. He’s been creating content for a while, but his channel isn’t growing as quickly as he’d hoped. Paul’s videos are high-quality, informative, and engaging, yet they’re not reaching a wide audience. The key problem? His videos are not optimized for YouTube’s search algorithm. This is where SEO, or Search Engine Optimization, comes into play.

Understanding YouTube SEO

SEO for YouTube involves optimizing your videos so they rank higher in search results. Higher ranking videos get more views, which can lead to more subscribers and overall channel growth. Here’s how Paul can optimize his videos for YouTube search:

Keyword Research

Paul’s first step is to find the right keywords. Keywords are the terms and phrases that users type into the search bar when looking for videos. Paul uses tools like Google Trends, TubeBuddy, and VidIQ to identify popular keywords related to his content. For instance, if Paul’s video is about the latest iPhone review, he might discover that “iPhone 14 review,” “iPhone 14 unboxing,” and “iPhone 14 vs Samsung Galaxy S22” are popular search terms.

Optimizing Video Titles

Once Paul has his keywords, he needs to incorporate them into his video titles. A good title is clear, concise, and includes the main keyword. For example, instead of titling his video “My Thoughts on the New iPhone,” Paul titles it “iPhone 14 Review: In-Depth Look at Apple’s Latest Smartphone.” This title is more likely to match what users are searching for.

Creating Engaging Thumbnails

Thumbnails are the first thing viewers see. An eye-catching thumbnail can significantly increase click-through rates. Paul creates custom thumbnails that are visually appealing and relevant to the video content. He includes the video title or key phrases in the thumbnail to attract viewers’ attention.

Writing Detailed Descriptions

The video description is another crucial SEO element. Paul writes detailed descriptions for his videos, incorporating his main keyword and related terms naturally. He includes a brief summary of the video, timestamps for different sections, and links to his social media, website, and other relevant videos. This not only helps with SEO but also provides a better viewer experience.

Using Tags Effectively

Tags help YouTube understand the content of a video. Paul uses a mix of broad and specific tags, including his main keyword and variations of it. For his iPhone review video, he might use tags like “iPhone 14,” “iPhone review,” “Apple smartphone review,” and “tech reviews 2023.”

Engaging with Viewers

Engagement metrics like likes, comments, and watch time also influence search rankings. Paul makes an effort to engage with his audience by asking questions in his videos, responding to comments, and encouraging viewers to like and share his videos. The more engagement his videos get, the higher they are likely to rank.

Promoting Videos on Social Media

Paul doesn’t rely solely on YouTube’s search algorithm to drive traffic. He promotes his videos on social media platforms like Twitter, Facebook, and Instagram. By sharing his videos with a broader audience, he increases the chances of getting more views and engagement.

Analyzing and Adjusting

Finally, Paul regularly reviews his analytics to understand what’s working and what’s not. He looks at metrics like watch time, click-through rates, and viewer retention. Based on this data, Paul adjusts his SEO strategy and content approach to continually improve his channel’s performance.

Conclusion

Through consistent effort and strategic optimization, Paul starts to see his videos rank higher in YouTube search results. His channel grows steadily, attracting more viewers and subscribers. By following these SEO practices, Paul not only improves his search rankings but also enhances the overall quality and reach of his content.

For any YouTuber looking to grow their channel, understanding and implementing YouTube SEO is crucial. Just like Paul, you too can optimize your videos and achieve greater success on the platform.

[digitalmarketer-amal]

How to Measure Marketing Impact on a Tight Budget

Got a small budget but need to prove your marketing works? Here’s the simple, no-BS way to track what’s actually bringing results:

1. Pick Your Goals

What do you want? More sales? Followers? Website visits? Pick 1-2 key goals and ignore the rest for now.

2. Use Free Tools

Google Analytics: See who visits your site and why.

Social Media Insights: Check which posts get love (likes, shares, saves).

UTM Links: Tag your links (e.g., in bio, ads) to see what’s driving clicks.

3. Track What Matters

Traffic: Are people coming from Instagram, Google, or emails?

Conversions: Are they buying/signing up? (Even just counting DMs counts!)

Engagement: Which posts get the most replies or shares?

4. Double Down on What Works

Found a meme format that gets shares? A hashtag that brings followers? Do MORE of that. Stop wasting time on stuff that flops.

5. Keep It Simple

Could you post a reel? See if it got more followers than usual

Amal PK is recognized as one of the top freelance digital marketers in Kerala, excelling in SEO, Google Ads, and social media marketing. As a skilled SEO specialist and Google Ads expert, he empowers businesses to achieve higher search rankings and maximize their return on investment. With a strong focus on e-commerce SEO and search engine marketing (SEM), Amal PK has collaborated with numerous leading brands, delivering exceptional results.

For more details, contact me on Linked In - amal pk

Quorra - Amal p k

Pinterest - Facebook

Google My Business - Amal p k

[superavenueunknown]

SEO vs. Paid Ads: Which is Better for Business Growth?

Discover the key differences between SEO vs. paid ads and determine the best digital marketing strategy for business growth. Learn how to combine SEO and PPC for maximum ROI in 2024.

In the digital marketing world, businesses constantly face the dilemma of SEO vs. paid ads. Should you invest in organic traffic vs. paid traffic? Or is a combination of both the best approach? With businesses competing for online visibility, understanding which is better: SEO or PPC? is crucial for success.

In this blog, Magixbowl Digital Marketing Company breaks down the benefits of SEO vs. Google Ads, cost considerations, and long-term vs. short-term strategies to help you make an informed decision.

Understanding SEO and Paid Ads

Before we dive into SEO vs. SEM, let’s clarify what each strategy entails:

1. Search Engine Optimization (SEO): A long-term strategy focused on optimizing website content, improving rankings on search engines, and increasing organic traffic vs. paid traffic.

2. Pay-Per-Click (PPC) Advertising: A paid approach, such as Google Ads, where businesses pay for each click to their website.

Each method has its pros and cons, making the SEO vs PPC debate essential for businesses.

SEO vs. PPC: Which is Better for Business Growth?

SEO Benefits for Business

1. Cost-Effective Digital Marketing Strategy: Unlike PPC, where you pay per click, SEO provides sustainable results over time.

2. Long-Term ROI: High-quality SEO content ranks for months or even years, making it a better investment for businesses looking for stability.

3. Builds Authority & Trust: Websites that rank organically are perceived as more credible than paid ads.

4. Higher Click-Through Rates (CTR): Users tend to click on organic results over paid listings.

5. Improves User Experience (UX): SEO efforts focus on website speed, mobile-friendliness, and content quality.

PPC Advertising Advantages

1. Instant Results: Unlike SEO, which takes time, PPC delivers immediate traffic.

2. Targeted Advertising: Google Ads allow precise targeting based on demographics, interests, and search behavior.

3. Scalability: You can adjust budgets and ad spending based on campaign performance.

4. Competitive Edge: PPC enables businesses to outrank competitors instantly on Google search.

5. Conversion Optimization: PPC campaigns are optimized for lead generation and sales.

SEO vs. Google Ads: Cost Comparison

One of the most common questions is, how much does PPC cost? The answer depends on industry competition, keyword bids, and ad quality scores. While PPC requires continuous spending, SEO requires upfront effort but delivers lasting results.

For startups, evaluating Google Ads vs. SEO for startups is essential. PPC can be ideal for brand awareness, while SEO builds long-term credibility.

Long-Term vs. Short-Term Marketing Strategies

Choosing between SEO vs. SEM depends on your business goals:

1. Short-Term Strategy: PPC is best for immediate traffic and quick wins.

2. Long-Term Strategy: SEO is ideal for sustained growth and cost-efficiency.

For a balanced approach, businesses should integrate paid advertising vs. organic marketing.

Which is More Effective for Small Businesses: SEO or PPC?

For small businesses with limited budgets, SEO benefits outweigh the high costs of PPC. However, a strategic PPC campaign can provide quick revenue, helping fund SEO efforts. The key is finding the right balance.

How Can You Combine SEO and Paid Ads for Maximum Growth?

Rather than debating whether SEO is better than paid ads, businesses should leverage both. Here’s how:

1. Use PPC for High-Competition Keywords: SEO takes time; PPC can bridge the gap.

2. Leverage Retargeting Ads: Use PPC to bring back organic visitors who didn’t convert.

3. Analyze PPC Data for SEO Insights: Discover high-performing keywords and optimize SEO accordingly.

4. Boost SEO Content with Paid Promotion: Promote top-ranking pages via PPC for additional exposure.

5. Align Landing Pages with SEO & PPC: Optimize pages for both organic and paid search.

Is SEO a Better Investment Than PPC in 2024?

While PPC delivers quick wins, SEO vs. PPC in 2024 still favors SEO as the foundation of sustainable growth. That said, a blended approach is ideal for businesses looking for the best digital marketing strategy for business growth.

Can SEO and Paid Ads Work Together for Better ROI?

Instead of choosing between Google Ads and SEO for startups, businesses should integrate both to maximize ROI. How do Google Ads compare to organic search results? While PPC offers immediate visibility, SEO establishes long-term authority.

At Magixbowl Digital Marketing Company, we help businesses navigate the SEO vs PPC debate by crafting customized strategies for sustained growth. Ready to optimize your digital presence? Contact us today!

CONTACT US : +91 7996316333

VISIT US : https://magixbowl.com/

[summerlinenss]

out of curiosity, if Max doesn’t release its metrics, then what metrics are you actually using to make these statements about the show’s popularity? what does “it’s currently in the 99.7th percentile of the comedy genre, meaning it’s in higher demand than 99.7% of all comedy series in the u.s.” even mean? How are you measuring what’s “in demand” - by who? Where? It’s bold to claim that this show was wildly popular (despite the fact that I never hear about it outside of tumblr, tho that’s a personal anecdote) but cancelled just for being queer, so I would be really interested to know where you’re getting all these numbers from. Thanks!

hey anon! first of all i am so sorry for the delayed response. i started typing something up and then i got distracted with something else and totally forgot about this in my drafts.

sure, i have no problem citing sources. i probably should’ve linked some in my original post, that’s absolutely fair.

this ended up way longer than i planned so bear with me, but a quick overview of what i’ll be going over:

1) what are the stats/where did they come from?

2) how is the show so popular?

3) was it really cancelled for being queer?

(also just a disclaimer that this will contain spoilers for the show)

1) first, the numbers

you’re right that hbo doesn’t release metrics to the public. in fact, ceo casey bloys tried to justify the cancellation to the hollywood reporter by saying “the numbers weren’t there,” despite refusing to say what exactly those numbers were or where they came from.

however, there are websites dedicated to researching/analyzing the data of different media. one of those is parrot analytics, who focus on industry insights like audience demand, competitive analysis, and content valuations. they’re trusted as a reliable source by forbes, the new york times, reuters, the wall street journal, and more.

this is what we can learn from them about our flag means death from a basic google search (note that all of this data is relevant to the last 30 days as of january 26 2024):

audience demand for our flag means death is now 33.6x greater than the average tv series in the united states. as explained in the “about demand distribution” section, this means it’s one of only 0.2% of all u.s. shows to fall in the “exceptional” performance range compared to the “average” demand benchmark of 64.1%.

the change in demand for ofmd in the u.s. has increased by 7.5% compared to the average tv series.

ofmd now actually ranks at the 99.8th percentile in the comedy genre in the u.s. i’m not a math person, but in basic terms, this is like a scale of measuring and comparing performances to create an average score. essentially, ofmd is performing at the very top of all comedy series in the u.s.

ofmd has 100% home market travelability. as it says above, the market of origin is always 100%, so in fairness i included the graph of international markets for comparison. some of these aren't super high, however (as explained by parrot analytics themselves) one of the key issues with the international market is accessibility to content, which has been an ongoing struggle for international fans. many people (i guess fittingly) have resorted to pirating ofmd because they don’t have access to max or affiliate streaming services in their country.

there are more stats i could have and wanted to go more in-depth into but it would make this even longer than it already is, so i’ll just leave some links you can check out if you’re interested and move on:

• comparison of ofmd's success to shows like ted lasso, euphoria, and peacemaker

• ofmd's placement as #1 most in-demand breakout series in the u.s. for 8 weeks

• ofmd's impressive 94% critics score and 95% audience score on rotten tomatoes

• how ofmd evolved from sleeper hit to a flagship series at max

• a list of ofmd's past and present award nominations/wins

• praise and recognition from news/entertainment sites: the atlantic (2022); the new york times (2023); tv guide (2023); vulture (2023); forbes (2023); the los angeles times (2022); vanity fair (2023)

2) so why haven’t you (or others) really heard of the show outside of tumblr despite all this success? likely because max did a terrible job marketing it.

ofmd first aired on hbo max (pre-merger before it was “max”) in march 2022. the entire season aired over one month, every thursday at 12am pst. season 2 followed a similar release schedule in october 2023.

season 1’s marketing was almost non-existent, pretty much relying on taika waititi’s name being attached. there was one teaser and one full-length trailer, as well as a few clips on youtube of taika and rhys darby answering pirate-themed trivia, all painting the show as a “silly pirate workplace/buddy comedy.” but hbo max didn’t put any real effort in because they didn’t care. david zaslav and the other higher-ups had no faith in the show and expected it to fail.

most people weren’t aware it was actually a romance due to the poor marketing, and although there were many romantically charged scenes between them, many were still wary to believe it wasn’t queerbaiting until ed & stede confessed their feelings and kissed.

showrunner david jenkins has said in interviews that he had no idea how deeply queerbaiting had hurt audiences and impacted their ability to trust what’s on screen without feeling like they’re being ridiculed, despite the fact that he was calling it a love story the whole time. it wasn’t until people realized they weren’t being queerbaited and that it was a funny, sincere show with a compelling plot that word-of-mouth began to spread. by the time the season 1 finale aired, there was a decent-sized fandom that continued to grow as it received more praise.

it was a fight to even get the show renewed for season 2, and david jenkins and the cast have majorly credited that renewal to the unexpected and massive fan response to the show, which basically forced hbo’s hand.

max didn’t bother trying to properly promote the series until season 2, when they begrudgingly accepted that it was one of their most profitable and successful shows. ofmd had huge billboards in times square, downtown los angeles, and on the side of hbo headquarters. they started accurately marketing the show as not just a workplace comedy at sea, but a heartfelt romcom. max began selling long-demanded merch (which became best sellers) and spent money on an FYC campaign.

i will emphasize, whether they liked it or not, they knew ofmd was their new moneymaker (especially with the recent end of succession, which was obviously a cash cow for hbo).

photo credit: @/bookishtheo

3) now if it was that successful, was it really cancelled just for being queer?

i mean, i can’t say that definitively. no one can. there are several potential factors at play that we may never know, and there have been a lot of rumours and speculation (many of which i don’t feel comfortable discussing in case they aren’t true) since the cancellation.

but do i believe the fact that it’s a queer romcom was one of those factors, especially since max has a history of cancelling and scrapping its most diverse projects? absolutely.

first and foremost, i can’t stress enough that this isn’t just a show with a few characters thrown in for token representation. ofmd is built on a diverse, intersectional cast and narratives, including:

• lgbtq+ representation: 5 main couples are explicitly queer (including mlm, wlw, nblm, and nblw relationships). multiple characters are implied to be poly, and there’s a polycule forming in season 2 that was hinted to be developed more in season 3. beyond relationships, it’s confirmed that (similarly to the way wwdits depicts all vampires as being pansexual) all of the pirates are somewhere on the queer spectrum.

• bipoc representation: the majority of the main cast are people of colour. this includes david fane, joel fry, leslie jones, samson kayo, vico ortiz, anapela polataivao, madeleine sami, samba schutte, ruibo qian, and taika waititi, as well as many guest actors (like rachel house, simone kessell, and maaka pohatu) and extras.

• disability representation: multiple characters have physical disabilities, most notably amputated/prosthetic limbs and visual impairment. a lot (actually most) of the characters also deal with mental health issues, particularly coping with severe trauma and suicidal ideation/behaviour.

• the show has been praised for addressing difficult and serious themes like toxic masculinity, colonialism, and self-discovery, all while still managing to be a witty comedy and not come across as “preachy.”

• the diversity also extends off-screen, with a team of directors, writers, and additional crew comprised of numerous bipoc, women, queer people, and trans/non-binary people.

my point isn’t just the quantity of representation, but the quality. they take great care and respect into every marginalized group depicted on-screen. the actors would often be consulted about their characters’ costumes, hair, tattoos, and the kind of language they use. it’s not a world where discrimination magically doesn’t exist, they just have zero tolerance for it. if a character does something homophobic or racist, you can guarantee they’ll quickly (and often violently) be punished.

so okay, sure, it’s got great representation. what does that have to do max cancelling it?

because they’ve been interfering with production from the start.

i already mentioned the marketing issues so i won’t get into that. it was also revealed in interviews with david jenkins after season 2 that hbo cut their budget by 40%, which is why they had to do everything they could to save money. this included letting go of some of the original cast (and even still having episodes where some of them don’t appear at all) and moving the entire production to AoNZ. the budget cuts also meant two less episodes, so they had to rush to fit an entire season’s worth of plot into eight half-hour long episodes.

but one of the biggest frustrations is hbo’s (alleged) censorship of the show. samba schutte revealed that the entire plot of episode 2x06 was completely different in the original script. before it was rewritten as “calypso’s birthday,” the episode took place during lucius & pete’s wedding and focused on the crew getting sick of the sexual tension between ed & stede and trying to get them to hook up (this aligned with lucius & pete getting engaged and ed & stede deciding to take things slow in the previous episode).

vico ortiz and writer jes tom have also commented that many scenes between jim, oluwande, and archie establishing them as a polycule were cut, including one of the three of them emerging from a bedroom in their underwear. jes has mentioned other elements of season 2 that had to be cut out or rewritten, like the implication of other poly dynamics between the crew and more sexually explicit scenarios and jokes.

considering that ofmd is an extremely sex-positive show that isn’t afraid to be raunchy or taboo, it’s clear that either higher-ups at hbo forced them to cut these things out or they had no choice but to cut them out due to tight budget/time restraints.

in addition to this, a recent article citing an “anonymous insider” has alleged that hbo was uncomfortable with and was unsure how to market the “shock violence” in the show (the same network that aired game of thrones), which david jenkins outright called out as being bullshit. ofmd is rated TV-MA and the posters and trailers all show the audience that it contains violent content. there is literally nothing more graphic in ofmd than any other pirate show — it’s probably a lot tamer than most of them, actually.

violence on the show is most frequently used in a comedic context, in the sense that it’s not meant to be seen as scary or taken seriously. the few instances of serious graphic imagery on the show are meant to invoke a mood shift, like ed’s transformation into the kraken or ned low’s murder. it should also be noted that some of the most graphic deaths are reserved for bigots, like ed snapping the neck of a colonizer who was ridiculing stede’s love letter.

it’s also most often used in a sexual context — not sexual violence, but violence as a sexual metaphor. more specifically the act of stabbing as a metaphor for penetration, as seen with both ed & stede and anne & mary. bearing all this in mind, it seems like the real issue here isn’t executives struggling to market explicit violence to a mainstream audience, but rather explicit gay content.

as much as we joke and affectionately call it the “gay pirate show,” ofmd has always been nothing more than an opportunity for rainbow capitalism for hbo (e.g. the fact that they waited three months to announce season 2 just so they could do it on the first day of pride month). like other cancelled queer media, ofmd was a way for hbo executives to show how “inclusive” and “accepting” they are when it was convenient (aka profitable) for them, but they never actually respected the show or us as a community.

it’s impossible to be certain of what the exact reasoning for cancellation was, especially when they won’t give us a clear answer themselves. and maybe it had nothing to do with ofmd being a queer romcom at all. maybe that’s all a horrible coincidence. but for hbo/max to axe a critically acclaimed and beautifully inclusive show that’s successful by every metric, with an extremely devoted fanbase, especially after casey bloys just had the nerve to ask “gay twitter” to hype up the gilded age? it doesn’t exactly put them in the best light regardless.

in summary, i’ll leave you with this editorial, which details how the campaign to save ofmd isn’t just about one show, but a fight to save the future of all queer art.

[ameliasoulturner]

Kickstart Your Earnings with Content Writing: A Beginner’s Friendly Roadmap

If you’ve ever wondered how ordinary people turn their words into cash, content writing might be your sweet spot. You don’t need a fancy degree or decades of experience to get started. With some guidance, dedication, and a dash of creativity, you can start earning from content writing sooner than you think. This guide walks you through each step in a friendly, down‑to‑earth way so you’ll feel confident launching your freelance writing journey.

Why Content Writing Is a Great Starting Point Content writing covers everything from blog posts and web pages to social media captions and product descriptions. Businesses of all sizes need fresh, engaging words to connect with their audience, rank higher in search engines, and boost sales. As companies continue to invest in digital marketing, demand for quality content writers stays strong. Plus, you can work from anywhere, set your own hours, and choose projects that spark your interest.

Understanding the Basics of Earning from Content Writing At its core, earning from content writing means providing value through written words. Clients pay for:

Research that saves them time

SEO‑friendly copy that boosts visibility

Clear, engaging storytelling that connects with readers

Consistent output that maintains an active online presence

Your job is to become the go‑to person who delivers those benefits reliably.

Step 1: Identify Your Niche and Strengths While generalists can find work, specializing helps you stand out. Consider topics you enjoy or know well—travel, personal finance, health and wellness, tech, lifestyle, parenting, gaming, or education. Having a niche makes it easier to showcase your expertise and justify higher rates. If you’re a fitness buff who loves writing, focus on blogs and articles in that sphere. If you have a background in software, aim for tech how‑to guides.

Step 2: Build a Portfolio That Shows Your Skills Clients want proof you can write well. Even if you haven’t been paid yet, you can create sample pieces:

Start a personal blog or Medium page and publish 3 to 5 high‑quality articles in your niche.

Guest post on small blogs that accept submissions.

Rewrite or summarize existing news stories in your voice (clearly marked as samples).

Draft mock project pieces for imaginary clients—product descriptions, newsletters, or landing pages.

Organize these in a simple online portfolio. You can use free tools like Google Sites, Wix, or WordPress. Make sure each sample highlights your SEO skills by including relevant keywords naturally in titles and subheadings.

Step 3: Optimize Your Online Profiles for Visibility Next, set up profiles on freelance platforms and job boards. Popular destinations include Upwork, Fiverr, Freelancer, ProBlogger, Contena, and LinkedIn. When crafting your profile:

Write an engaging headline that includes “content writer” or “freelance writer.”

Summarize your background, niche focus, and any standout achievements.

List your portfolio samples or link directly to your site.

Add relevant skills: SEO, WordPress, SEMrush, Mailchimp, social media management, etc.

Request testimonials from friends or colleagues who can vouch for your work ethic or writing ability.

A well‑optimized profile boosts your chances of appearing in client searches and winning invitations.

Step 4: Find Your First Paid Gigs Landing that first paid project often takes persistence. Strategies that work:

Pitch directly to small businesses or local startups. Send personalized emails offering a free trial article or website audit.

Apply to relevant listings daily on freelance boards. Tailor each proposal to the client’s needs—mention specifics from their job post.

Explore niche‑specific boards like BloggingPro or JournalismJobs for targeted opportunities.

Network on LinkedIn by sharing helpful writing tips, engaging with posts in your niche, and connecting with marketing professionals.

Early on, you might accept lower‑priced gigs to build credibility, but avoid underpricing yourself. Aim for a rate you can increase once you’ve racked up 5 to 10 positive reviews.

Step 5: Master SEO and Content Strategy SEO savvy writers command better fees. Search Engine Optimization involves understanding how keywords, user intent, and readability affect rankings. To shine:

Use free keyword research tools like Google Keyword Planner or Ubersuggest to identify target phrases.

Incorporate primary keywords in titles, opening paragraphs, subheadings, and naturally throughout the text.

Keep sentences concise, break up text with subheadings, and add bullet lists or numbered steps for scannability.

Learn basic on‑page SEO: meta descriptions, internal linking, image alt text, and proper URL structure.

Businesses pay for measurable results. If your copy ranks higher and drives traffic, you become more valuable.

Step 6: Set Competitive Rates and Payment Terms Knowing how much to charge can feel tricky. Common approaches include:

Per‑word rate: New freelance writers often start at five to ten cents per word, moving up to twenty cents or more with experience.

Per‑hour rate: Beginners might charge twenty to thirty dollars per hour, progressing to fifty and beyond as skills sharpen.

Per‑project fee: Flat rates for complete blog posts or web pages, factoring in research, revisions, and strategy.

Always agree on payment milestones. A 50/50 split works—half up front, half on completion. Use contracts to outline deliverables, deadlines, and revision policies. This keeps both sides on the same page.

Step 7: Deliver Quality and Build Long‑Term Relationships Repeat clients are freelancing gold. To keep clients coming back:

Meet deadlines without reminders.

Communicate clearly—let them know if you hit a roadblock and propose solutions.

Offer a revision round to refine the piece to their liking.

Suggest topic ideas for future posts based on emerging trends in their industry.

When clients see you consistently add value, they’ll hire you again and refer you to others.

Step 8: Leverage Tools and Continuous Learning Stay competitive by embracing helpful platforms:

Grammarly or ProWritingAid to polish grammar and tone.

Yoast or Rank Math (for WordPress) to fine‑tune on‑page SEO.

Trello or Asana for managing multiple projects smoothly.

Google Analytics basics to understand content performance.

Invest time in online courses or webinars on SEO, storytelling, and copywriting. The more you learn, the more you can charge.

Step 9: Scale Your Earnings Over Time Once you’ve established a steady stream of projects, scaling becomes the name of the game. Options include:

Raising your rates for new clients while maintaining current engagements.

Packaging content services—offer blog writing plus email newsletters or social media management as a bundle.

Outsourcing parts of the work, like research or editing, to junior writers, allowing you to focus on strategy and client relations.

Creating digital products, such as eBooks or courses on content writing, to earn passive income.

Diversifying revenue streams helps insulate your income from slow periods.

Putting It All Together Earning from content writing is an achievable goal, even if you’re starting from scratch. By identifying your niche, building an impressive portfolio, mastering SEO, and delivering top‑notch work, you’ll attract clients eager to pay for your expertise. Remember that patience and persistence pay off. Treat every project as a chance to improve your craft and delight a client. Before you know it, you’ll have a thriving freelance writing business that fits your lifestyle and fuels your creative passions.